FEMMÈ: The Future of Beauty Has Arrived in Atlanta

By Camil Reign, CRÉAM Fashion Magazine

The grand opening of FEMMÈ, the brainchild of celebrity hairstylist and visionary entrepreneur Cliff Vmir, was more than just a ribbon-cutting ceremony — it was a celebration of innovation, luxury, and empowerment wrapped in one sunny afternoon in Atlanta, Georgia.

Cliff Vmir, widely respected as a Master Hairstylist, Educator, and the creative force behind some of today’s most iconic looks for stars like Sexyy Red, Jayda Cheaves, and Dess Dior, has once again raised the bar. With FEMMÈ, he’s not just redefining beauty — he’s building an empire.

Nestled in the heart of Atlanta, the FEMMÈ flagship is more than a salon; it’s a full-scale beauty experience. The expansive space seamlessly blends a luxury salon, product storefront, and operational warehouse for Cliff’s booming product line — a brand now carried in over 250 beauty supply stores across the U.S.

Inside, the ambiance exudes bold and modern sophistication. The all-boy team of hairstylists and makeup artists, handpicked by Cliff himself, brings a fresh breath of energy to the space. Atlanta’s elite came out in full force to honor the grand opening. Over 30 media outlets covered the event, capturing every camera flash and red carpet moment.

The atmosphere was electric — a swirl of luxury and love as celebrities and supporters filled the space to witness Cliff’s vision come to life. Among those in attendance were Da Brat and Judy, stars of Brat Loves Judy, who showed up in style to support the momentous occasion.

Guests were greeted with a sensory experience — from the sleek design of the space to the lively bar that added a touch of nightlife glamour to the beauty hub in the mid-afternoon. Every detail echoed Cliff’s signature flair: bold, unapologetic, and impossibly chic. Styled impeccably by Flyshit Only, Cliff Vmir took to the red carpet radiating confidence and gratitude.

With FEMMÈ, Cliff Vmir has created more than a salon — he’s crafted a statement. It’s a space that empowers, inspires, and uplifts while proving that luxury and accessibility can coexist. For Cliff, this is just the beginning of a legacy built on talent, perseverance, and the courage to dream bigger than ever before.

As the event came to a close, one thing was clear: FEMMÈ isn’t just a destination — it’s a movement. And Cliff Vmir is leading it, one flawless transformation at a time.